Most of us think of entrepreneurs as passionate professionals who have a “ﬁre in their belly.” But it’s hard to maintain that level of dedication no matter how passionate you are, and research has shown that entrepreneurs’ enthusiasm for their projects can fade over time. One way to prevent this is to avoid sticking to a plan. Strictly adhering to your business plan is a recipe for disengagement. You need to be flexible and agile as you learn more about your product, your customers, and the market. This isn’t just good for your business; it keeps you excited about your project as you continue to evolve it. By changing and refining your ideas, you can make significant progress and build your confidence. Rather than feeling misunderstood by the outside world, you will gain a sense of control over events as they unfold, which will counter any decrease in passion over time.
Authors: Veroniek Collewaert is an Associate Professor of Entrepreneurship at Vlerick Business School and KU Leuven (Belgium) & Frederik Anseel is Professor of Organizational Behavior at Ghent University (Belgium).